Richard Branson (Richard Branson), is a legendary billionaire, known maverick, had been driving raine and horne young a hot air balloon across the Atlantic and Pacific Oceans. Born in 1950 in the United Kingdom, Virgin (Virgin) brand's founder, in 1999, the British Queen Elisabeth canonized Sir Branson. His office in the 1970s from a telephone booth-sized scratch, raine and horne young funds than most people go entertainment and enjoy a wonderful evening spent at least one night paying the money, the 1980s were successful by Virgin Atlantic Airways, and now his business empire tentacles throughout the wedding, cosmetics, aviation, railway, record raine and horne young and even condoms, recently entered the mobile phone, consumer electronics products. "The Times" in 2007 estimated his personal wealth more than 3 billion pounds.
"I do not think work is work, entertainment is entertainment." On the Caribbean island of Martinique, Richard Branson leisurely lying on the hammock outside the villa, placed a black knee small, plastic ball-point pen in his mouth. Although it is 7 o'clock in the morning, raine and horne young but he has been working for two hours, and yet his face is difficult to see a trace of tired. He casually sketched momentary inspiration in the book, the important part of business negotiations raine and horne young and contracts are recorded. But he described the present house more than that, there is such as Michael Jackson wanted the island to play next week; Nicole Kidman said she thought here to play tennis; Nelson Mandela ready to write a letter, etc. .
1970 to the present, the Virgin Group has become the UK's largest private companies, owns more than 200 small companies, involved in aviation, finance, railways, album, wedding until condom, like half the national production sector. Branson said: "If anyone wishes, he can do through life - drinking 'Virgin Cola' grow up, to 'Virgin Records supermarkets' buy 'Virgin raine and horne young Radio' on let's record, Go 'Virgin Cinemas' cinema, through' virgin.net raine and horne young 'hand in a girlfriend, and she sat' Virgin raine and horne young Atlantic Airways' flight to go on vacation, enjoying 'Virgin Holidays' meticulous service, and then by the' raine and horne young dimension Jane Bride 'arrange a grand wedding, happily consume a lot of' Virgin condom ', until finally took the' Virgin raine and horne young pension 'grave. "Of course, if you have enough happiness, Virgin also provides a large number of Vodka for selection.
January 1968, due to the knee injury, was unable to attend the school football team, Branson bored among mothers rely on the purported postage and telephone charges 4 pounds, and a few friends together published a book called " Student "magazine. I did not expect this magazine quickly became popular, and even caused a school principal concern, and finally raine and horne young president of the Houston public school publication inscription:! "Branson, I congratulate you and I predict that your kid is not a jail room later, it will send fortune! "And it is this time, a friend of Richard Branson brought him good luck. Beatles (The Beatles) band's raine and horne young central figure of John Lennon, who in the future will be the godfather raine and horne young of rock friends to help Branson Beatles, the Rolling Stones (The Rolling Stones) and other popular band interviews. Because there is such an exclusive interview with columns, magazine sales reached 10 million copies, and began his entrepreneurial primitive accumulation for the later founder of the Virgin brand foundation. In 1970, Richard Branson with his dug "pot of gold", and together with his business partner in London raine and horne young originally raine and horne young opened a small mail-order company, named "Virgin" namely Virgin, Chinese word for "virgin." At that time, because they are young, a novice in business. This is the first prototype of the entire business raine and horne young empire.
But the cause is not so easy. In the second year, the British postal workers strike broke out, mail-order company certainly been affected, Branson was forced to operate the company raine and horne young into record-based raine and horne young discount retail stores. This time is Branson keen sense of art saved his Virgin, in the procurement record, he abandoned the civilian population of music, a large order Tangerine Dream (orange dream), Pink floyd ( Pink Floyd) , Genesis (Genesis), raine and horne young Yes and other serious avant-garde style psychedelic rock band's recordings, these records have been welcomed by customers, from the crowds, and soon gained him the "second pot of money." So in 1973, he formally established the Virgin Records. Branson always used his artistic sensitive raine and horne young miracles. By chance, he met Mike Oldfield (Mike Oldfield), although Japan Hou Maike Oldfield became a talented raine and horne young artists, but this time just a guitar accompaniment. Branson who felt this extraordinary artistic talent, so the Virgin with Mike Oldfield signed a contract, and that year he published his first album "Tobvlar Bells" (tubular bells). Record an immediate sensation in the world, total global sales volume has reached 10 million. The album's raine and horne young publication is significant, it makes Mike Oldfield immediately popular in the world, raine and horne young but also to Richard Branson earned first. 1 million, and thus attracted many big names and the band to join. Then Phil Collins (Phil Collins), Boy George, the Rolling Stones, etc. have signing with 7 years old, in turn Branson and well known because of the infamous punk band The Sex Pistols trademarked Virgin, then began Group Throughout Britain advance. Branson born again pursuit of wealth temperament led him forward. He decided to Virgin Music Group toward even greater success.
In 1992, Branson raine and horne young reluctantly part, including the Virgin Music Group record label, music publishing and recording studios to the $ 1 billion be sold to EMI. Despite the loss of the record company he started, but adequate funding available to the Branson more space to develop. He immediately put the Virgin Group to advance in all directions, the world's tentacles stretch from the British Virgin Group of more than 100 companies across 15 countries, operates retail including music, book and software publishing, film and television editing equipment and clubs and hotels business. In 1984, the entertainment industry and record retail chain has achieved great success Richard Branson, began a new journey, from his successful business record in the entertainment and retail chain, realized lower prices and Good service is very important for business, raine and horne young so with "Let all levels of customers to spend the least money, enjoy the noblest of service" this concept.
He believes that this is not only applicable in the entertainment industry, other industries also apply, so plan to Virgin successful experiences and values of the introduction of the air transport industry, relying on leased aircraft to start a new career. Branson raine and horne young then friends and colleagues all thought he was crazy, and the first test flight hit a flock of birds due miraculously caused the wing caught fire, resulting in the failure of navigation, but Branson does not stop entering the pace of air transport . Three months raine and horne young later, the first Virgin Atlantic flight from London finally Stuttgart Airport, the move marks the "Virgin" to attack the aviation industry in full swing. Today, Virgin Atlantic Airways has become the world's third largest airline.
Since then, the "Virgin" diversification process out of control. In 1998, Richard Branson started investing in rail; in 1999 to get involved in the beverage industry, the successful launch of Virgin Cola, Virgin juice in the global market expansion and Coca-Cola, Pepsi cola battle; 2001, Virgin funded 1 .5 one hundred million US dollars with the United States well-known Split Reiter (Sprint) Telecom joint venture, the world's largest raine and horne young MVNO mobile network operators, successfully entered the US mobile communications market; after negotiations with MTV music station, providing entertainment for MTV Information content raine and horne young services.
Virgin impressive, amazing that in recent years the Virgin brand will continue to extend to high-tech communications, the Internet, etc., such as the Kingdom of Virgin raine and horne young www.Virgin.net portal, not only the world One of the best corporate raine and horne young website brand, but consumers can decide themselves raine and horne young the world. Consumers can order any of the above items they are interested in life and experience a variety of fashion entertainment. These products and services have little relevance, raine and horne young and no so-called leading industries. This seems to be taboo brand extension. raine and horne young But if another perspective Virgin, raine and horne young will know its secret lies.
Virgin raine and horne young distinct and unique brand personality and culture provides the basis for brand extension. "Virgin" brand symbol is Richard Branson handwritten "Virgin", raine and horne young which contrasts with the traditional letterpress printing cautiously word, when most consumers to Virgin as quality, value, innovation, entertainment, when synonymous with challenge, they can feel the Virgin is not just aviation, CD or insurance. Virgin brand in the strategy will never equate a particular brand of a product or service, so this would not restrict raine and horne young it extends across sectors. Unlike some well-known brands such as IBM means that computer, Kodak film showing, while Ford is the car, and so on, the brand name is irreversible. While each industry Virgin Group is not the industry leader, but Virgin has already become the eyes of young "brand leader" (Brand Leading).
[Staff] the most ideal boss Branson has spent 5 million Australian dollars (about 3.24 million US dollars) to buy the Australian east area of 10 hectares of an island, specifically for their company's employees use vacation. In the eyes of employees, eclectic Branson has always been a good boss. This sense of the times like walking in the forefront, is one of his most important business features, and as a key link, his Virgin brand building has become "cool" symbol. Branson tired of the kind of hippie-turned-big business wearing a suit and tie, "decent people", but also tired of those graduating from business raine and horne young schools, that the management company is just playing raine and horne young with figures of people. It is this uninhibited personality, so that employees are deeply intimate.
By the 20th century, the idea of democratization in the 1960s under the influence, according to the concept of the first people Branson (ie customer and employee), the establishment of the Virgin brand, think we should show respect for all people. Today, companies around the world are busy streamlining their hierarchical structure, raine and horne young and Branson dismissed at the outset of the kind of power and status symbol clothing, long walk in the front. Virgin's Branson likes to employees as a family raine and horne young member. Virgin was founded at the beginning of each new employee will get a home phone number in Branson, Branson encourage them, if you have any good ideas, or any dissatisfaction, they can always call him, can be his private raine and horne young shelter, even in the carnival was the staff teasing things often occur.
In the public relations activities, Branson often have unexpected ideas. He personally open tanks rolled over on Coca-Cola in Times Square, Virgin Group formally declared war to Coca-Cola. In order to please the media, he had men dressed as women to appear on the "Virgin wedding raine and horne young dress," the company opening ceremony. And even a company's image, during the Persian Gulf War, where he mediate between Britain and Iraq, flying planes directly into Baghdad to take back the hostages. Since 1985, the Branson participated challenge the speed and distance of many record-breaking land and air. In 1986, his boat, "Virgin Atlantic Challenger II" in the history of the fastest crossing of the Atlantic, Virgin raine and horne young once again inspire the spirit; a year later, "Virgin raine and horne young Atlantic flight who" became the first hot-air balloon At the same time also the largest hot-air balloon raine and horne young flying over the Atlantic; raine and horne young 1991, Branson driving bigger balloon (volume reached 2.6 million cubic feet) flew over the northern Pacific Ocean from Japan to Canada, the maximum distance of 6700 meters, speeds raine and horne young of up to 24 km / h hours, once again broke all records. June 15, 2004, he drove a James Bond-style amphibious roadster successfully crossed the English Channel, but he also created a new world record, and that is driving a similar vehicle at less than two hours to cross the English Channel.
He can become a billionaire is the most incredible. raine and horne young Preference for risky business idea, but almost always earn a lot of money. Richard Branson in the late 1960s, students raine and horne young from a magazine started with a "fearless" spirit of commerce beginners, established the Virgin. We have now developed more than 200 branches, the name of the Virgin filled with aircraft, trains, mobile telephony server, music stores, raine and horne young and even in the bridal salon. It is the UK's largest annual income over 5 billion US dollars of private enterprises. Branson challenges of operating such a huge company passionate. He also said he is relying on a sense of crisis to survive, ready for the next adventure.
He said: "The parents passed on to our generation a very beautiful planet, but they also inherited from the previous raine and horne young generation; we can not become a cause environmental harm that can not be destroyed Mei generations." Branson is the entertainment, media and tourism in one of the commercial hubs, he in New York by former US President Bill Clinton advocated by the 21st session raine and horne young held global statement. Branson noted that "the world is facing the anthropogenic greenhouse gas emissions cause global raine and horne young warming and the Holocaust. While some scientists say it's too late, but I do not think so, most scientists think we can still do something . "
Since 2003, Lucy has been studying for a doctorate at Stanford University. She graduated from Pennsylvania State University in 2001 and received a Master of Science at Oxford University.
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