Wednesday, October 8, 2014

The company Ginza Project covers part of its restaurants

Ginza Project restaurants renames part "Yaposha" in "OkiDoki | interesting facts
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The company Ginza Project covers part of its restaurants "Yaposha" in Moscow, RBC daily. These areas will develop institutions under the brand "Oka-Docks". Rebranding has touched five restaurants, the first of which was the object at Tverskaya, 20 Today Network "Yaposha" brings together about 20 restaurants in Moscow and the same in Moscow and St. Petersburg. house of nigh
Winter planned sale of its holding "Rosinter", but the deal did not take place. Ginza Project Representative Andrew Fedoryn explained RBC daily2, that finally "Yaposha" is closed, but the replacement signs continue. Number of restarts future he did not name.
For example, "Yaposha" offers visitors both land and antysushi (including salad and herring under a fur coat) and "Oka-until" treats European, Russian and Japanese dishes. Some positions in the "Oka-While" less than "Yaposhe."
"Apparently, there is a revival of the brand in the eyes of the consumer - RBC daily said CEO restaurant consulting" Jahno Project "Denis Jahno. -" Yaposha "- St. Petersburg concept that is gradually dying in Moscow, and" oxidation Docks "- new institution in terms of design and proposals. " "Rosinter" also engaged in the restoration of their institutions: the project Vita fresca in a number of restaurants "IL Patio" change interiors, uniforms, menu. In particular, in September undergone restyling "IL house of nigh Patio" on Tverskaya Street. "We decided to give new life to our brand" IL Patio ", which must meet the needs of our audience," - explained RBC daily representative holding Valery Silin.
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