Were analyzed by tables asian fashion magazine and graphs the results of one municipality,

2011 Regional Brand Survey 2011 results analysis Geography brand glossary region 2014 Brand Survey asian fashion magazine 2013 Regional Brand Survey 2012 local brand study area news Hokkaido Tohoku Kanto Chubu Kinki Chugoku and Shikoku Kyushu-Okinawa support measures intellectual property, trademarks event seminars, lectures study area Brand Survey local brand forefront regional brand-building tactics attention! Local brand local brand manual Guinness World Records intellectual property excavation and utilization Promotion Council Halal market
Tourism willingness degree, such as Fuji or Fujiyoshida increases, the region around Mount Fuji, which is registered as a World Cultural Heritage Site in June this year, Izumo and Ise is the home territory of Izumo and Ise Shrine, asian fashion magazine which celebrated its Sengu this year In the city, it was a result of the image of the city and tourist motivation level increases. (: Minato-ku, Tokyo, President: Akio Tanaka headquarters) to target the 47 prefectures and municipalities asian fashion magazine in the country 1000, is comprised of all 72 items attractiveness and awareness, such as brand image, Ltd. Research Institute, this study and the thing which conducted a survey by "regional brand survey 2013", (once implementation year) implementation of the 8th this year. I got valid responses from 29,651 people nationwide consumer. Feature of the survey results are as follows.
<Cause of the decrease in attractiveness of feature ~ Sapporo findings? Sapporo topped attractiveness continuously from Sapporo in 2010 to ~> commodity purchase asian fashion magazine motivation is continuing to decrease lowered the ranking to third place this year. Looking at the results of the other items, the number has decreased overall in comparison with the previous year, we focused on the results of the food purchase asian fashion magazine motivation and the degree of information the degree of contact among them. If you look at the results of the past four years, the results remained the attractiveness are similar information contact degree, of people who appreciate decrease of the person who touched you know that of Sapporo, the information whether attractive I suspect that has led to decrease. On the other hand, decreased by 20 points near food purchase willingness of the Sapporo is continuously from this in 2010, was the fifth consecutive year from 1 in 2008, but it is in second place this year. It can be said of the decrease in consumer evaluation is the source of the charm of the city to the "food" is one of the major challenges.
I can be downloaded here findings Bulletin (PDF file). 2013 release also regional brand survey (PDF), this year was also the year hits the Shikinen Sengu Ise Shrine of Izumo Taisha. While the number of each item is up big together, "the city of history and culture" image item information asian fashion magazine and the degree of contact, tourism motivation level is up to Ise, but Izumo City and Shimane Prefecture each item Mie Prefecture Results are not up. From this result, I suggests Our results tend to the region than the large units of province, the impact of behavior and intentions image is greatly in finer municipality unit.
Sanriku three prefectures of Iwate, Miyagi and Fukushima Prefecture affected by the disaster in Sanriku three prefectures Great East Japan Earthquake, which Sightseeing willingness degree <state-of feature ~ Great East Japan Earthquake affected areas of survey results> is getting back to the level of pre-quake , there is still high level information contact degree, but the number is being reduced asian fashion magazine gradually. Fukushima's 2 of 47 prefectures in the three consecutive years since 2011, but the number has dropped 11.4 points for comparing the results asian fashion magazine of 2013 and 2011. Miyagi Prefecture 12.9 points, has dropped 18.2 points, asian fashion magazine Iwate Prefecture, in the same way.
I can be downloaded here findings Bulletin asian fashion magazine (PDF file). It was the result of this year, tourist motivation degree that is returning to the number of pre-earthquake 2013 release regional brand survey in (PDF) one. In comparison with the results asian fashion magazine of 2011, Iwate Prefecture effect was less in the same item's almost flat and minus 0.6 points, but at position 19 from position 29 in 2011, Miyagi Prefecture, Fukushima Prefecture 5.8 points in the rise of 3.4 points I'm up in position 41 from position 44 out of 2011 in the rise. In addition, tourism willingness same degree as compared with the previous year attractiveness, Iwate Prefecture flat, Miyagi and Fukushima Prefecture are raised to score, ranking both. drama and the stage has been airing the affected areas this year contribute to an increase in the contact information and tourism motivation drama aired. Same result Kuji, Iwate Prefecture, and Fukushima Prefecture, the Aizu-Wakamatsu City went up significantly as a result of "drama asian fashion magazine and movie" information contact asian fashion magazine path of the region involved. 12 in the previous year from 3.5% to 4 position (14.4%), Iwate Prefecture, is the stage of the NHK TV series novel soared asian fashion magazine to # 27 (7.8%) of 588 from the previous year (0.3%) is especially Kuji have. In addition, # 35 from (1.3%) 8 in Fukushima Prefecture is a stage of the NHK Taiga Drama (6.7%), Aizu-Wakamatsu City has risen second place (23.3%) from # 34 (7.6%). In other items, attractiveness of Fukushima asian fashion magazine Prefecture Kuji, tourism motivation level is rising together. For Kuji, as an opportunity to know the area that has not been known until now. On the other hand, I considered asian fashion magazine Fukushima Prefecture from those affected as a trigger of in conjunction with the recovery asian fashion magazine from the earthquake and subsequent decline.
-About asian fashion magazine the same number each collected by gender, each age group, the regional consumer of survey methods Internet survey and respondents 20's to 60's, to be the epitome of Japan, asian fashion magazine again in accordance with the distribution of regional population and age number 29,651 people, effective recovery obtained by aggregating (respondent one answer for the region of 20. therefore, on average 559 people the number of respondents of each region), municipalities surveyed nationwide 1000 (all 789 + City Tokyo "program on gourmet and travel" (29-item survey cognition July 1, 2013 July 47 prefectures and study time with 23 wards +188 Comune), attractive, contact information, tourist motivation, asian fashion magazine willingness residence, contact information route 16 items, etc.), visit experience visit rate and 16 items such as "for vacationers and Tourism"), 16 regional resource evaluation item "buildings and attractive cityscape there", etc.), image of the city ("History ((. imagery and the rate of 16 items such as town "of culture), free description) asian fashion magazine ... a total of 72 items each (food, non-food products purchase motivation
Were analyzed by tables asian fashion magazine and graphs the results of one municipality, "Synthesis Report" (tax-included 78,000 yen), to hope that summarizes asian fashion magazine the data for all 72 items in 47 prefectures and 1000 municipalities, further respondent demographic asian fashion magazine (age , 98,000 yen special asian fashion magazine price including tax, full data pack of all 1047 municipalities 498,000 yen a set of (including tax 48,000 yen. comprehensive report will release the results were analyzed residence, etc.) lifestyle "Individual Report" ). Also relates to the results of the 1047 local government, squeezed the contents (awareness, attractiveness, information contact degree, residence willingness degree, tourism willingness degree, products purchased willingness degree <General, food, non-food>) to key indicators of the eight " I published Handbook "also (3,800 yen including tax).
Brand Research Institute is a professional company that provides consulting services and research on regional brand. In addition to making the lecture on regional brands asian fashion magazine across the country as an advocate of regional brands, with concerted efforts and our consultant staff as a regional brand advisor, Tanaka Akio of the President is working on revitalizing the local all over the country You. In addition, a business alliance Guinness World Records and (TM), in order to promote asian fashion magazine regional activation utilizing Guinness world record from 2011.
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